Problem: Nesquik is perceived as being childish but it contains lots of useful ingredients for athletes.

Idea: Reposition Nesquik as a sports recovery drink.

Print would outline the new information about Nesquik.

We would rebrand packaging to fit into the new sector.

On the go, Nesquik ‘pills’ would dissolve in milk.

Chocolate milk fountains would be placed in gyms.

We would brand an athlete and change their middle name to ‘Nesquik’, they would become an ambassador for the brand.

We would change the sand in the Triple and Long Jump events into Nesquik powder.