Problem: Pregnant women often miss drinking and Guinness contains lots of nutrients and minerals that are beneficial during pregnancy.

Idea: Create a new Alcohol free Guinness, called Bump.

Pubs would host prenatal classes to give a familiar environment to a stressful time. These pubs would have Guinness branded DM's such as coasters with baby name suggestions based on the location.

Lager glasses for each trimester to give more nutrients to mother and baby. Mother's could also get a cast of their bump at the hospital for a personalised version.

Bump would be available in hospitals as well for extra nutrition at doctors appointments.