Problem: Many people are unaware that smelling a whisky before drinking it can increase enjoyment from it.


Idea: Sniff before you sip.


Tissues and nose cleaners would contain the scent of the whisky.

We would give out branded nasal strips alongside the whisky as well.

We would offer Experience Trips to the distillery in Scotland where people would be able to undergo plastic surgery to increase their nostril size and increasing their whisky drinking capabilities.

We would redesign the classic whisky glass with a bump in to accommodate those with large noses.